Coastal Roots Farm (CRF) is a nonprofit Jewish community farm and education center. We cultivate healthy, connected communities by integrating sustainable agriculture, food justice, and ancient Jewish wisdom.
We share organic produce with those who need it most and connect people to compelling Jewish ideas and traditions through farming and food. We distribute food through our on-site pay-what-you-can Farm Stand, pop up mobile farm stands, and donations to hunger relief organizations. We offer hands-on education and experiences through School and Group Visits, Farm Camp Farm Tours, Volunteer Opportunities, Jewish Agricultural Festivals, and other community events, inviting our neighbors to connect to the land, Jewish tradition, and each other.
Coastal Roots Farm is located in Encinitas, CA on approximately 17 acres of land which we recognize as indigenous to the Kumeyaay and Luiseño peoples. Our Farm consists of vegetable production fields, education farm and gardens, a food forest, chickens, and compost operations. Coastal Roots Farm was incubated by the Leichtag Foundation in 2014 and received 501(c)(3) public charity status in 2015.
The Marketing and Events Manager will drive Coastal Roots Farm’s brand and messaging, and oversee all aspects of the Farm’s on-site Private Events program. This is a supervisory position with one direct marketing report (part-time) and between two and four direct events reports (on-call).
The right candidate will:
- Bring extensive experience coordinating intimate and large-scale private events including contracting and coordinating with vendors and clients.
- Have robust writing and speaking skills with a good eye for visual presentation and design.
- Exhibit a strong ability to manage multiple simultaneous deadlines.
- Bring strong experience supervising staff.
- Resonate with the Farm’s mission and can clearly and succinctly communicate agricultural and Jewish concepts for a diverse audience.
Marketing: External communications should ensure a full expression of the Farm’s four impact initiatives (Regenerative Agriculture, Equitable Food Access, Environmental Education, and Jewish Life) and drive support for and participation in Farm programs and events.
Essential marketing functions include:
- Develop and implement communications strategy in conjunction with Director of Communications.
- Provide direct oversight to Marketing and Events Associate including collaboration and approval for social media content; manage their schedule and approve timecard.
- Develop clear, consistent, effective, and engaging messaging for newsletters, blogs, presentations, invitations, flyers, and advertisements; track and evaluate engagement across channels; design corresponding graphics.
- Collaborate closely with program teams to ensure timely promotion of community programs and events.
- Support Farm development efforts by drafting informational materials and fundraising campaigns; set up advertisements for large events and fundraising campaigns.
- Collaborate with Administrative and Data Coordinator on needed website updates and to conduct regular website audit for clarity and accuracy.
- Regularly meet with Farm’s PR consultant to determine press priorities and increase visibility.
- Manage and organize digital assets.
- Increase traffic to website and improve presence on Yelp, Guidestar, and local event listings.
- Oversight of Marketing Intern as needed and desired.
Events: The Farm’s Private Event program is a relatively new venture and is quickly growing. Read more about the Farm’s Private Event experiences and venues here: https://coastalrootsfarm.org/host-your-event/
Essential events functions include:
- Oversee all aspects of Private Events including event inquiries, venue reservations and sales, event contracts, security communications, and venue calendar.
- Provide direct oversight to Events Associates including scheduling, training on front-of-house event tasks such as layout, set up and tear down, audio equipment, and troubleshooting; manage their schedules and timecards.
- Oversee use of Farm venue spaces for special groups and external partners; collaborate with Philanthropy Team on events pertaining to relevant stakeholders and donor prospects.
- Oversee and coordinate 5-part Farm Film and Music Series including collaboration with content partners; managing back-of-house registration; and scheduling staff support for set up and tear down.
- Oversee and coordinate 3 Cultivating Impact Mixers per year including organizing food, drink, and music; managing back-of-house registration; and scheduling staff support for set up and tear down.
- Oversee and coordinate 3-6 Farm-to-Table dinners per year which includes partnering with local chefs, beverage companies, and local musicians; managing back-of-house registration; and scheduling staff support for set up and tear down.
- Participate in the local event networks and member-based organizations by attending meetings, networking gatherings, and expos to further awareness of events at the Farm.
Administrative and Other Duties:
- Lead Farm Tours and give Farm presentations as needed.
- Attend regular programs and communications meetings as appropriate.
- Attend regular Farm team meetings as appropriate.
Reports directly to the Director of Philanthropy, Impact Strategy, and Communications
- Strong experience with communications strategy and implementation including social and digital media, visual design, and website maintenance and design.
- Experience organizing and planning events and meetings for up to 100 people.
- Proficient in Microsoft Office (Excel, Word, Outlook, Sharepoint, Teams) and Adobe Suite (InDesign, Illustrator, Photoshop).
- Outstanding written and verbal communication skills.
- Familiarity with/or interest in Jewish heritage, traditions, and practice.
- Passionate about community farming, food justice, and/or food systems development.
- Highly organized with strong time management skills.
- Ability to work independently, set priorities, and see projects through to completion.
- Strong interpersonal and relationship development skills.
- Experience supervising staff.
- Superb internal and external customer service abilities.
- Open to new ways of working with diverse communities and organizations.
- Eagerness to experiment to attain new, better strategies, approaches, work products and solutions to challenges.
- Flexibility to take on a variety of tasks and work in a highly collaborative team environment.
- Flexible and willing to work simultaneously on a wide range of projects with the ability to prioritize tasks.
- Bachelor’s degree in related field (e.g. marketing, PR, event planning, communications).
- Experience taking high quality photographs.
- Experience with video editing.
- Proficient in Spanish.
- Experience writing for audiences interested in food, farming, and/or Jewish values and tradition.
- Experience working in a nonprofit or philanthropic organization.
Typical Working Conditions
The Marketing & Events Manager will work outdoors and in the office. There will be exposure to Southern California outside temperatures, chemicals used in the agricultural industry, and loud noises.
Essential Physical Tasks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Continuous walking, standing, stooping, bending, kneeling, reaching, lifting, and pushing/pulling up to 50 lbs., cutting, and carrying.
- Able to walk a minimum of .5 miles on uneven narrow trails with elevation gain.
Salary & Benefits
The salary range starts at $65,000 and is commensurate with experience. Coastal Roots Farm offers a competitive benefits package.
Encinitas, CA (USA)
Coastal Roots Farm is an Equal Opportunity Employer and is committed to building an inclusive workforce. We welcome and strongly encourage people with diverse backgrounds and experiences to apply. All qualified candidates, regardless of race, ethnicity, religion, national origin, age, sex, sexual orientation, gender identity, disability, medical condition, marital status, veteran status, or genetic information will be considered for this position.