Brook Warner

Skills

PLG & Growth: Activation loops, habit formation, expansion triggers, self-serve onboarding, paywall optimisation, lifecycle campaigns, PLG mechanics
Stakeholder management: Roadmaps, prioritisation frameworks and sessions, quarterly plans, product status meetings, product metric reviews.
AI & Prototyping: Cursor, Claude, Codex, prompt engineering, AI agents, MCP integrations, generative AI in creative workflows, applied ML, User interviews, continuous discovery, JTBD, feedback solicitation.
Experimentation: End-to-end A/B testing (hypothesis → instrumentation → analysis → decision), weekly metric reviews, experiment tracking
Data & Analytics: SQL, Amplitude, GA4, Domo; funnels, cohorts, retention analysis, CAC/LTV modelling

About

I’m a product leader who builds, ships, and designs for the business system behind the product. Over the past decade, I’ve launched AI-powered SaaS platforms for global enterprises and consumers, built product teams from scratch, and led SLG-to-PLG transformations that drove measurable revenue growth. I work fluently across product, growth, and commercial mechanics. I prototype in Cursor and Claude, pull my own data, run pricing and onboarding experiments, and seek out user feedback hungrily. I've recently built two products on my own to fill gaps in the market I'm seeing. I’d rather learn from a shipped experiment this week than perfect a plan for next month. If you need a product built, a team tuned, or a metric moved, I can help with all three. Stop by my portfolio, meet me, and get a deeper look at the work I’ve done.