Daniela Leyva

Skills

Brand & External Marketing Communications: Brand narrative development • PR & earned media • Media relations • Influencer & partner storytelling • Social & digital strategy • Consumer-facing brand communications
Communications Strategy & Storytelling: Organizational messaging & brand voice • Message frameworks & editorial standards • Community-centered storytelling • Content governance
Advocacy & Public Engagement: Campaign communications (fundraising, advocacy, public engagement) • Stakeholder communications • Executive thought leadership • Op-eds & public reports
Leadership & Internal Communications: People leadership & coaching • Cross-functional collaboration • Executive messaging & talking points • Event communications.

Tech tools: Salesforce, Donorbox, Little Green Light • Analytics (meta, GA4) • CMS (WordPress) • Jira • Asana/Monday/Clickup • SharePoint • Canva/AdobeCreativeCloud • HTML/CSS

About

Director of Marketing Communications and Brand Storytelling with 10+ years of experience leading purpose-driven brand narrative and external marketing communications across PR, digital, social, and earned media. Known for being brought into an organization to create and manage content calendars, libraries, and strategies to who connect brand narrative to business outcomes, audience growth, and fundraising through clear, values-aligned storytelling/messaging.