Josefina Casati

Skills

SKILLS & EXPERTISE

Brand, Narrative & Messaging

• Brand Development • Brand Management • Brand Strategy • Brand Architecture • Brand Refresh

• Brand Messaging • Message Development • Style Guides • Tone of Voice Systems • Organizational Narrative

• Narrative Strategy • Ethical Storytelling • Narrative Change • Narrative Shift • Justice‑Centered Storytelling

• Storytelling for Social Impact • Mission & Vision Development • Content Strategy

Leadership & Team Management

• Team Leadership • People Management • Staff Management • Team Building • Coaching & Mentoring

• Managing Contractor Teams • Vendor Management • Cross‑Functional Leadership • Department Leadership

• Organizational Strategy • Executive Leadership Support • Thought Partnership • Capacity Building

Philanthropy, Fundraising & Social Impact

• Fundraising Strategy • Donor Communications • Development Communications • Philanthropic Communications

• Social Justice Advocacy • Equity‑Centered Communications • Community‑Centered Communications • BIPOC‑Centered Storytelling

• Nonprofit Strategy • Nonprofit Operations • Movement Communications • Survivor‑Centered Communications

PR, Media & Visibility

• PR Strategy • Media Relations • Press Outreach • Global Earned Media • Executive Positioning

• Crisis Communications • Issues Management • Reputation Management (prioritized as requested)

• Thought Leadership Development • Media Training • Speechwriting

Digital, Social & Campaigns

• Digital Marketing • Digital Strategy • Integrated Marketing • Multichannel Communications • Online Engagement

• Social Media Strategy • Social Campaigns • Community Engagement • Analytics‑Informed Strategy • Content Marketing

• Campaign Strategy • Campaign Management • Digital Advocacy • Email Marketing

Events, Facilitation & Public Engagement

• Event Facilitation • Event Strategy • Live Programming • Community Events • Virtual Event Production

• Public Speaking • Presentations • Executive Presentations • Workshop Design & Facilitation

Operations, Budgeting & Internal Systems

• Budget Management • Resource Allocation • Managing Communications Budgets

• Vendor & Contractor Management • RFP Management • Partner Oversight

• Internal Communications • Organizational Policies • Mission/Vision Statements • Workflow Design

Additional Strengths

• Audience Segmentation • Research‑Driven Storytelling • Crisis Response • Rapid Response Messaging

• Fully Bilingual: English & Spanish (100% fluent)

About

I’m a bridge builder who uses narrative to open pathways to access and justice. With a journalist’s grounding and executive‑level philanthropic leadership, I lead clear, heart‑forward strategies that build trust, strengthen teams, and partner deeply with BIPOC and non‑dominant communities. My work centers on shifting stories, growing power, and driving meaningful, community‑rooted impact.