Josefina Casati
Skills
SKILLS & EXPERTISE
Brand, Narrative & Messaging
• Brand Development • Brand Management • Brand Strategy • Brand Architecture • Brand Refresh
• Brand Messaging • Message Development • Style Guides • Tone of Voice Systems • Organizational Narrative
• Narrative Strategy • Ethical Storytelling • Narrative Change • Narrative Shift • Justice‑Centered Storytelling
• Storytelling for Social Impact • Mission & Vision Development • Content Strategy
Leadership & Team Management
• Team Leadership • People Management • Staff Management • Team Building • Coaching & Mentoring
• Managing Contractor Teams • Vendor Management • Cross‑Functional Leadership • Department Leadership
• Organizational Strategy • Executive Leadership Support • Thought Partnership • Capacity Building
Philanthropy, Fundraising & Social Impact
• Fundraising Strategy • Donor Communications • Development Communications • Philanthropic Communications
• Social Justice Advocacy • Equity‑Centered Communications • Community‑Centered Communications • BIPOC‑Centered Storytelling
• Nonprofit Strategy • Nonprofit Operations • Movement Communications • Survivor‑Centered Communications
PR, Media & Visibility
• PR Strategy • Media Relations • Press Outreach • Global Earned Media • Executive Positioning
• Crisis Communications • Issues Management • Reputation Management (prioritized as requested)
• Thought Leadership Development • Media Training • Speechwriting
Digital, Social & Campaigns
• Digital Marketing • Digital Strategy • Integrated Marketing • Multichannel Communications • Online Engagement
• Social Media Strategy • Social Campaigns • Community Engagement • Analytics‑Informed Strategy • Content Marketing
• Campaign Strategy • Campaign Management • Digital Advocacy • Email Marketing
Events, Facilitation & Public Engagement
• Event Facilitation • Event Strategy • Live Programming • Community Events • Virtual Event Production
• Public Speaking • Presentations • Executive Presentations • Workshop Design & Facilitation
Operations, Budgeting & Internal Systems
• Budget Management • Resource Allocation • Managing Communications Budgets
• Vendor & Contractor Management • RFP Management • Partner Oversight
• Internal Communications • Organizational Policies • Mission/Vision Statements • Workflow Design
Additional Strengths
• Audience Segmentation • Research‑Driven Storytelling • Crisis Response • Rapid Response Messaging
• Fully Bilingual: English & Spanish (100% fluent)
About
I’m a bridge builder who uses narrative to open pathways to access and justice. With a journalist’s grounding and executive‑level philanthropic leadership, I lead clear, heart‑forward strategies that build trust, strengthen teams, and partner deeply with BIPOC and non‑dominant communities. My work centers on shifting stories, growing power, and driving meaningful, community‑rooted impact.