Sarah Morrison

Skills

Shopper Insights, Consumer Research, Category Strategy, Qualitative Research, Quantitative Research, CPG, Data Analysis, Strategic Planning, Presentation Development, Stakeholder Management, Cross-functional Collaboration, Merchandising Strategy, Product Positioning, Brand Strategy, Sustainability, Research Methodology, SPSS, Qualtrics, Excel, PowerPoint, Adobe Creative Suite, Framework Development, Workshop Facilitation, Storytelling, Canva

About

Consumer insights and category strategy professional with 12+ years analyzing shopper behavior and CPG products in retail environments. Expertise in qualitative and quantitative research, data synthesis, and translating consumer insights into strategic recommendations for merchandising, product positioning, and brand strategy. Skilled in stakeholder presentations, cross-functional collaboration, and framework development. Currently seeking strategic roles in shopper insights, category management, sustainability consulting, or brand strategy within CPG