About Us
First-generation college students have what it takes to bring immense value to the workforce, but often face systemic barriers in professional knowledge, networks, and opportunity. More than half of recent grads are underemployed, with most projected to remain underemployed 10+ years after graduation. Basta is closing the employment gap for first-generation students, enabling them to secure great jobs, launch careers, and change the face of leadership in the workforce.
Since 2016, we have built innovative, data-driven solutions ensuring students convert their hard-earned degrees into a great first job. Through AI-enabled, personalized career preparation and partnerships with top employers, we are accelerating the professional journey of thousands of first-gen students at 300 campuses…and counting! Basta participants are now thriving in their first jobs at Bloomberg, Snap Inc., Citi, DonorsChoose, and over 100 other companies.