Help inspire action for our ocean

We’re working for a cleaner, better-protected, healthier ocean. To achieve this, we unite communities, governments and industry to champion science-based solutions for cleaner, healthier seas to tackle the climate and nature emergency.

We are pleased to be recruiting a Social Media Manager to help us tell our story, grow our reach and inspire action for our ocean. This role will be at the heart of how we connect with our audiences, bringing our campaigns and conservation work to life across digital platforms. You’ll shape our social media strategy, lead social content planning and ensure that our channels are powerful drivers of engagement, support and action.

If you have the relevant experience and want to work with some of the most compelling subject matter around - we’re talking humpbacks, jellyfish, and a whole ocean of wonderful stories - while collaborating with colleagues to deliver campaigns that spark meaningful change, we’d love to hear from you!


Overall purpose

As our Social Media Manager, you’ll be at the heart of how we connect with our audiences, bringing our campaigns and conservation work to life across digital platforms. You’ll shape our social media strategy, lead social content planning, and ensure our channels are powerful drivers of engagement, support, and action.

This role can be home-based in the UK, however occasional travel to external meetings and events, and to other locations (e.g. London and/or Edinburgh) is expected and may require overnight stays.

All colleagues are required to act responsibly in terms of the health, safety and welfare of yourself and colleagues in accordance with our Health & Safety Policy and Procedures, and the policies as set out in the Employee Handbook.

The duties and responsibilities highlighted in this Job Description are indicative and may vary over time. You may be requested to undertake other reasonable duties and responsibilities relevant to the nature, level and scope of the post as advised by your Line Manager.


‍Key responsibilities:

• Lead the planning, creation and delivery of engaging content across core social media platforms.

• Develop and implement a long-term social media strategy to grow reach, engagement and impact.

• Collaborate across teams to amplify campaigns, partnerships and policy work.

• Manage social media tools and scheduling platforms, ensuring efficient workflows and performance tracking.

• Deliver regular performance reports and use insights to optimise content and strategy.

• Support paid social campaigns and promotions in partnership with external agencies.


Main duties:

Planning & Management

• Lead the planning, creation, and delivery of content across our core channels: Instagram, Facebook, LinkedIn, X (Twitter), and Bluesky.

• Develop and implement a long-term social media strategy to grow engagement, reach, and impact.

• Collaborate with colleagues across the organisation to promote priority areas including corporate partnerships, policy work, and major campaigns.

• Work closely with the Digital Channels Manager and Media Manager to align content planning and execution.

• Oversee our social scheduling tool (currently Loomly) and explore new tools to improve insights, social listening, and performance.

• Maintain a consistent approach to community management, supported by colleagues across teams.

• Provide guidance for devolved accounts (e.g. learning channels) and develop and maintain our best-practice social media guidelines.

Reporting & Insights

• Deliver monthly performance insights and long-term trend analysis.

• Use data to inform decisions, optimise content, and benchmark against sector leaders.

• Produce engaging reports showcasing the impact of income generation, partner activity, and sponsorships.

Paid Campaigns

• Collaborate with our advertising agency to develop briefs, shape paid social strategies, and coordinate reporting.

• Support paid promotion for membership drives, appeals, online shop activity, and flagship campaigns such as the Great British Beach Clean.


Person specification

Knowledge and experience (what you’ll know)

Essential

• Proven experience creating engaging social campaigns that combine creativity, audience insight, and platform-specific expertise.

• A strong understanding of audience behaviours across platforms and applying that knowledge to tailor content that gets results.

• Experience as a Social Media Manager or Senior Social Media Officer/Exec – you must be confident in a social media lead role with the support of our Head of Digital and Digital Channels Manager.

• Knowledge of paid social advertising and awareness of current industry trends.

• Applied knowledge of data protection in social lead generation, platform policies and responsible and ethical use of AI in content.

• Experience influencing cross-functional teams to deliver coordinated campaigns.

• Experience using social media scheduling and analytics tools.

Desirable

• Experience working in an environmental or purpose-driven organisation.

• Understanding of environmental issues and ability to translate complex messages for different audiences.

Skills & abilities (how you’ll do it)

Essential

• Excellent content planning and storytelling tailored to different platforms.

• Strong analytical skills with the ability to turn data into actionable insights.

• Strong ability to influence colleagues and teams to deliver strong, coordinated campaigns.

• Content creation skills using tools like Canva (while we have an in-house designer, some in-channel content production will be required)

• Skilled in maintaining brand tone across channels.

• Strong creative judgement with a sharp eye for design, tone, and visual coherence.

• Excellent project management and organisational skills – able to juggle multiple priorities and deadlines.

• Clear communication and collaboration skills across teams and with external partners.

• A strategic thinker who can connect creative outputs to organisational goals and strategy.

Personal Qualities (what you’ll bring)

A personal style in line with our values and our commitment to equity, diversity and inclusion.

We work to protect our ocean, and all that depends on it, the wildlife, the people, and now, our planet. We are looking for people who demonstrate our values, but who also contribute their own perspectives and experiences to add to our knowledge and our culture.

• We are brave - We have integrity

• We are a community - We are credible

• We are positive - We are solutions focused

We are passionate about environmental protection and aligned with our mission and values.

We take a creative, solutions-focussed approach to work.

We have a strong sense of ownership and creativity with the confidence to push bold ideas forward.

We are flexible, proactive and resilient under pressure.

You are a collaborative team player who builds strong internal relationships and empowers others to think creatively.

You are committed to equity, diversity, and inclusion in visual representation and storytelling.

You are self-motivated and can work effectively in your home environment.

You have a willingness to work the occasional out of hours (evenings and weekends) to support projects. Reimbursement provided via our TOIL policy.


The Benefits

- Salary of £32,000 - £35,500 per annum
- 25 days’ annual leave plus Bank Holidays (increasing with service)
- Extra time off at Christmas
- 8% employer pension contributions (no match required)
- Sick pay at full pay for 8 weeks, then 8 weeks at half pay (after probation)
- Flexible working and remote-first approach
- Health and wellbeing support, plus an employee assistance programme
- A paid volunteering day to support a charity of your choice
- Cycle-to-work scheme


Other organisations may call this role Social Media and Content Manager, Content Manager, Digital Marketing Manager, Content Marketing Manager, or Social Media Strategist.

Webrecruit and The Marine Conservation Society are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

So, if you’re ready to let your creativity ripple across the world as our Social Media Manager, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.

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How to apply

Active job vacancies are shown on our website https://www.mcsuk.org/work-for-us/current-vacancies/ and clicking on the job title will take you to our application system.

If you would like to contact us to request an adjustment that would help you to fully and comfortably take part in our recruitment process, please contact us at hr@mcsuk.org

What we might ask you to tell us

Your CV –If we ask for a CV, you should remove your personal information like photographs, contact information, name and age. Our system can remove personal information, but it may make a mess of the formatting. It’s much better to not include personal information at the start.

A motivation statement - tell us how your experience meets the role requirements by referring closely to both the job description and the person specification. Include examples of your work or experiences which show how you will meet the job criteria and person specification and what skills you bring which would make you successful in the role.

Your motivation statement should also let us know what inspired you to apply for this role with us – tell us what it is about our work that attracted you to the organisation and the position.

We find that stronger applications have this statement so to give yourself the best opportunity for this role, please ensure you include it.

Role-based experience - We may ask you to provide an answer to a question that’s related to the role, and that might be instead of a CV, or to help us look at how you’ll approach something that is likely to come up as part of the role.

Helping you to shine - We understand that the application process can be difficult if you have a condition or disability that you are living with. We want to make it as easy as possible for you to shine during your application process, so please let us know what we can do to accommodate your needs.

Selection process

If you’re invited to an interview, you may be requested to prepare a task in advance or take part in a group activity as part of the assessment process – we’ll let you have all the details in the invitation to interview. We will also invite you to talk with us about any reasonable adjustments which would support you in fully and comfortably taking part in the interview process.

The legal bit

If you’re successful, all offers of employment are conditional, subject to the following:

• We are not licensed to issue work permits so candidates are required to provide proof of eligibility to work in the UK. If appointed, you will be required to have your right to work in the UK confirmed through our approved agency prior to starting work. If your right to work cannot be sufficiently established we will legally be unable to continue with your employment.

• Information on what you’ll need to show will be provided as part of the invitation to attend an interview, but you can read more on the Home Office UK Border Agency website: https://www.gov.uk/government/organisations/uk-visas-and-immigration

• Receipt of two references which are satisfactory to us

• A check of your driving licence and insurance, if using a vehicle is an integral part of your role

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Celebrating difference

We know that at present the environmental and charity sectors do not reflect the true diversity of our communities. We recognise the role we must play in changing this. As an organisation, we are actively taking steps to play our part and you’ll be warmly welcomed into our EDI working group (if you’d like to join!) which is shaping how we operate internally and externally.

We value who you are as a unique individual, and we encourage you to contribute your thoughts and experiences to help us grow as an organisation. We are an organisation that celebrates difference and so we welcome applications from all walks of life for all of our roles. If you have any queries surrounding role requirements or special adjustments, please don’t hesitate to get in touch with us at hr@mcsuk.org.


Ready to dive in?

We understand that the application process can be difficult if you have a condition or disability that you are living with. We want to make it as easy as possible for you to shine during your application process, so please let us know what we can do to accommodate you. Read on through this pack – there’s lots more detail on the role and what to put in your application.


Closing date: Wednesday 26 November 2025

Interviews: w/c 8 December 2025