Position Summary:
The Associate Director, Integrated Marketing develops and executes integrated marketing and communications strategies that advance registration, fundraising and engagement for the Alzheimer's Association's constituent events portfolio. Working across the Concern & Awareness team and with business partners, this role leads audience-centered messaging, campaign execution and content development that connects constituents to the Association's mission and impact. The role also oversees the creation of marketing resources, templates and communication tools that enable consistent and effective event promotion and execution across Chapters nationwide.
Position Responsibilities
- Serves as a key member of the Integrated Marketing team, helping drive full funnel marketing strategy for the organization’s signature constituent events, including Walk to End Alzheimer’s, Do What You Love to End ALZ and Ride to End ALZ.
- Strategic Planning and Partnership: Partners with the Senior Associate Director, other members of the Concern and Awareness team and business partners to develop and execute integrated marketing and communications plans that drive event registration and fundraising.
- Project Management and Execution: Develops creative briefs, project timelines and comprehensive project plans in support of Constituent Events business objectives. Manages campaign planning, messaging, marketing collateral development, tactical execution and the tracking and reporting of success metrics to ensure effective delivery of strategic marketing and communications initiatives.
- Demonstrates a strong understanding of constituent journeys and audience segmentation, tailoring communications for diverse stakeholder groups, including National Teams, sponsors, team captains, company teams and participants. Provides strategic guidance on content development across paid media, earned media, social media, direct marketing and other channels, while collaborating with business partners and team members to edit, proofread and ensure message consistency and quality. Advises on messaging strategies that translate the Association's latest research, public policy priorities, mission impact and key organizational initiatives into relevant, compelling communications that inspire engagement and action.
- Directs and coordinates the development of constituent event marketing assets and content across multiple platforms and channels, including advertising campaigns, websites, digital and print materials, merchandise and event communications. Oversees the creation of standardized templates, toolkits and resources used by Chapters nationwide to support participant recruitment, fundraising and day-of-event execution.
- Upholds the organization’s and the division’s commitment to diversity, equity, and inclusion and reducing and heading off health inequities.
Qualifications
- Bachelor's degree in Marketing, Advertising or a related field preferred or equivalent experience.
- 5-8 years of experience; preferred 8 years or more
Knowledge, Skills and Abilities
- Strategic thinker, able to problem-solve and manage conflicting feedback and opinions.
- Provides content solutions that meet business partners’ strategic objectives while maintaining marketing best practices.
- Demonstrates strong communication and collaboration skills, building trusted relationships with partners to understand their business objectives, communication goals and evolving needs.
- Identifies the need to meet one-on-one and in groups with colleagues to brainstorm; gathers information; presents ideas; follows through on specific assignments without prompts.
- Able to plan content for multiple platforms and successfully adapt existing messaging and content to different marketing channels to expand audience reach and advance mission goals. Experience in the nonprofit sector, specifically in peer-to-peer fundraising and marketing, is preferred.
- Collaborative, strategic project manager who works across divisions and functions. Effectively manages a high volume of materials and concurrent deliverables, negotiates priorities with partners, and ensures all contributors stay on task and adhere to timelines.
- Models and implements the Association brand, ensuring quality and consistency across all communications. Understands industry best practices in content creation and project management; proactively provides thoughtful, strategic guidance on content and design, as well as the optimal channels to achieve progress and success.
Title: Associate Director, Integrated Marketing
Position Location: Remote
Full time
Position Grade & Compensation: 508
The Alzheimer's Association’s good faith expectation for the salary range for this role is between $80,000.00 -$90,000.00
Reports To: Sr. Associate Director, Integrated Marketing
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.
At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.
The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Please click HERE for more information.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
Qualified Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance forEmployers and the California Fair Chance Act at the Alzheimer's Association.
The Alzheimer's Association will conduct an individualized assessment of the material job duties of this job include working with vulnerable communities which theemployer may reasonably believe that Criminal History may have a direct, adverse and negative relationship for the safety of the community.
The background check will include searches for: social security person search, public reports, county & federal criminal reports, multi-jurisdictional, sex offenderdatabase, NSOPW national sex offender, education, employment history, motor vehicle or driving history, and reference checks.
