About the job

Position Summary

We are looking for a talented social media coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts.

As a social media coordinator, reporting to the brand leader, you will develop original content and suggest creative ways to attract more customers and promote our brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Essential Duties and Responsibilities

Research audience preferences and Client current trends
Create engaging text, image and video content
Design posts to sustain readers' curiosity and create buzz around new products and services
Measure performance and track KPIs
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Facilitate online conversations with customers and respond to queries
Report on online reviews and feedback from customers and fans
Work with Manager of Social Media Strategy to develop an optimal posting schedule, considering web traffic and customer engagement metrics
Suggest new ways to attract prospective customers, like promotions and competitions
Create focused social media content through Hootsuite (or similar platform) and native channels to meet business objectives
Collaborate with marketing leadership, the digital team, and event management team members to support live event social strategy with availability as events dictate

Knowledge, Skills, and Abilities

Understand SEO and web traffic data
Familiarity with online marketing strategies and marketing channels
Ability to gasp future trends in digital technologies and act proactively
Ability to work cross-functionally and independently
Creative thinker with strong work ethic
Excellent verbal and written communication skills as well as organizational skills
Education & ExperienceBachelor's Degree
Proven work experience in social media
Expertise in multiple social media platforms
Experience in using social media management software solutions (e.g., Sprout Social, Buffer, Hootsuite)
Experience working in Canva

This position is eligible for the following benefits:

Health Insurance: Medical, dental, and vision coverage
Retirement Plan: 401(k) with company match
Paid Time Off: PTO, Holidays, Parental leave and Sick Leave provided as required by applicable state law
Other Benefits: Life insurance, short term disability, long term disability, employee assistance program (EAP), flexible spending account (FSA), health savings account (HSA), Identity theft protection, critical illness, accident, cancer, hospital protection, legal and pet insurance.

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Social Media Coordinator