Welcome to Hi Rasmus!

At Hi Rasmus, people are at the heart of everything we do. Whether you're just joining us or have been part of our journey, we’re excited to have you on board!

We’re on a mission to make evidence-based autism care accessible to families everywhere. 🌍 Families shouldn’t have to uproot their lives to access support—that’s why we break down barriers while keeping the human touch at the center of our work. Our goal? To positively impact the lives of 1 million children with autism.

Rooted in a culture that values trust, collaboration, and balance, we foster a workplace where everyone feels valued and empowered.

Our Core Values

Innovation 🧠 – We embrace creativity and seek better solutions.
Integrity ⚖️ – Honesty and trust guide everything we do.
Collaboration 🤝 – Together, we achieve more.
Growth 🌱 – We’re committed to personal and professional development.
Empathy ❤️ – We prioritize understanding and human connection.

What It’s Like to Work Here

Collaborative ownership – We believe the best ideas can come from anywhere. While we have a flat structure, you’ll have regular access to your manager and plenty of team support, we just skip the bureaucracy.
Sustainable pace – We aim for momentum, not burnout. We deliver continuously, but value thoughtfulness over rushing.
Grow while doing good – You'll have opportunities to expand your skills while contributing to a platform that changes lives.

About the Role

Hi Rasmus is entering an important next chapter. We are scaling our product, expanding into new markets, and rethinking how Product, Design, and Engineering work together in an AI-first world.

We are moving quickly toward AI-first engineering and QA. That changes the shape of the job. When building and testing get dramatically cheaper, engineering capacity stops being the constraint and clarity becomes the constraint: which problem, modeled how, worth what. Cheap build makes a correct domain model more valuable, not less, because a wrong abstraction now propagates at speed. And it makes commercial judgment the scarce input, because when you can build almost anything, choosing well is the job.

This is why we are hiring a Head of Product rather than more PMs.

Our approach is Human-Centered AI. We want to use AI to expand access, reduce friction, improve quality, and help clinicians and providers spend more time on the work that matters most. But we also believe the human role becomes even more important: strong judgment, empathy, domain expertise, customer understanding, and responsibility for what we choose to build.

We are looking for a Head of Product who can help us build that reality.

This role is ideal for a product craft leader and coach who is also commercially sharp. Two things make the coaching mandate unusually real here. First, we increasingly hire PMs out of the industry itself: clinicians and provider-side operators who arrive with deep domain knowledge and need to be built into strong product people. Second, we practice Domain-Driven Design, and we are pulling lead engineers closer to the domain rather than handing them specs. You will be coaching in both directions: teaching product craft to people who know the domain cold, and building shared domain fluency across product and engineering.

Coaching here is not a soft complement to the real work. It is how the operating model gets built.

This is not a traditional top-down product executive role. It is a hands-on leadership role for someone who loves developing product talent, shaping strong team habits, and creating the connective tissue between strategy, discovery, design, engineering, delivery, and measurable outcomes.

Key Responsibilities

Lead and develop the Product organization. Coach and support Product Managers and Product Designers, helping the team grow its discovery, prioritization, design, product judgment, stakeholder management, and communication skills.
Own the commercial case for the roadmap. Understand our unit economics, segment dynamics, pricing, packaging, and expansion motion well enough to argue about them. Every significant bet should have a defensible answer to "what does this do for the business," and you own that answer alongside the CCO and CTO.
Strengthen product discovery. We work from Marty Cagan's model: empowered teams, product trios, problems to solve rather than features to build, continuous discovery. Build lightweight, repeatable practices for customer discovery, problem framing, hypothesis development, opportunity sizing, and validation.
Lead teams toward data-driven outcomes. Help Product, Design, and Engineering move beyond traditional feature delivery by defining the outcomes we are trying to change, the signals that tell us if we are making progress, and the tradeoffs required to get there.
Lead Product Design as part of Product. Ensure Product Design is integrated into the way our product teams work, helping create cohesive user experiences, strong design patterns, and simple, human-centered tools across the platform.
Carry forward our Human-Centered AI philosophy. Help Product, Design, and Engineering use AI to move faster and think better, while keeping human judgment, clinical responsibility, customer empathy, and product quality at the center of every decision.
Partner deeply with Engineering. Work closely with the CTO and engineering leads to ensure Product and Engineering operate as one team around domain understanding, use cases, architecture, quality, and outcomes.
Help teams model the world clearly. Guide PMs, designers, and engineers in translating complex clinical, operational, and customer workflows into clear product models and product decisions.
Translate strategy into focused execution. Partner with the CEO and leadership team to turn company priorities into clear product bets, team missions, and measurable outcomes.
Create clarity without bureaucracy. Build product rhythms, decision frameworks, roadmap practices, and review cadences that help teams align without slowing them down.
Create roadmap clarity across the organization. Help the company understand where the product is going, why certain bets matter, what is changing now, and what direction we are moving toward beyond the current OKR cycle.
Partner with Design on user experience. Ensure discovery, usability, accessibility, and simplicity are embedded early in product thinking, not added at the end.
Partner closely with Marketing. Help Marketing understand product direction, customer value, launch timing, positioning, and the outcomes our products create so they can tell a clear and compelling story to the market.
Raise the quality of product communication. Help teams communicate clearly about problems, tradeoffs, decisions, launches, and impact.
Build the product organization thoughtfully. Help us define the right PM profiles, hiring bar, team structure, and development path as the company scales.

Focus Areas

In your first 6-12 months, you will focus on:

Building a strong product coaching model for current and future PMs
Creating shared discovery and product decision-making practices
Improving Product, Design, and Engineering collaboration
Helping teams connect roadmap priorities to measurable customer, clinical, and business outcomes
Supporting product work across core provider workflows, outcomes intelligence, AI-enabled capabilities, and school district expansion
Clarifying what great product management looks like at Hi Rasmus
Helping teams use AI thoughtfully in discovery, synthesis, prototyping, delivery, and decision-making
Integrating Product Design more fully into the Product organization
Creating clearer roadmap communication across Product, Engineering, Commercial, Customer Success, and Marketing

How You’ll Partner

With the CEO:

Translate product vision and strategic priorities into focused, actionable product direction
Provide thoughtful pushback, structure, and product judgment
Help reduce dependency on founder-led execution by building strong PM and Design decision-making muscles
Turn strategic ideas into clear product bets, team priorities, roadmap direction, and measurable outcomes

With the CTO:

Create a strong Product and Engineering partnership rooted in shared ownership
Align around domain modeling, technical foundations, quality, speed, and customer impact
Help teams collaborate earlier and more deeply before solutions are defined
Support an AI-first approach to product development while keeping architecture, quality, and domain integrity at the center

With Product Design:

Lead Product Design as an integrated part of the Product organization
Ensure design is treated as a strategic product partner, not a downstream function
Embed user empathy, simplicity, accessibility, and usability into discovery and product decisions
Help create cohesive product patterns and experiences across the platform
Help teams move from insight to prototype to validated direction with clarity and care

With Customer, Clinical, and Commercial Teams:

Turn customer and market signals into clear product opportunities
Balance customer requests with long-term product strategy
Connect product work to adoption, retention, outcomes, and revenue impact
Ensure product decisions reflect the needs of providers, clinicians, families, and the children we ultimately serve
Create clarity around roadmap direction so Sales, Customer Success, and Implementation teams can communicate confidently with customers

With Marketing:

Partner on product positioning, launches, and customer-facing narratives
Help translate product direction into clear market messages rooted in customer value and outcomes
Ensure Marketing has the roadmap clarity and product context needed to support launches, campaigns, and growth

What Success Looks Like

In 12-18 months:

PMs and Product Designers are stronger, more confident, and operating with clearer ownership
Product, Design, and Engineering are working as deeply connected teams
Product decisions carry a defensible commercial rationale, and product work is visibly connected to expansion, retention, and segment win rates
We have a shared, documented domain model that product and engineering both use and defend
Discovery is more consistent, practical, and tied to real customer and business outcomes
Roadmap decisions are more focused, better communicated, and easier to explain
Teams are making fewer, higher-conviction bets
AI is being used thoughtfully to improve product thinking, team workflows, and speed without lowering the bar for quality or responsibility
Nikolaj is less pulled into day-to-day product execution because the product team has stronger operating muscle
Product work is clearly connected to Hi Rasmus’s mission of impacting one million children through evidence-based autism care
Product teams are focused on measurable outcomes rather than traditional feature deliveryRoadmap direction is clearer across the organization, helping Commercial, Customer Success, Implementation, and Marketing teams understand where we are going and why
Product launches are better connected to positioning, customer value, adoption, retention, and revenue impact

Why This Role Matters

You will help shape how Hi Rasmus builds product in its next stage of growth.

As AI changes what is possible, we believe the human side of product leadership becomes even more important. This role will help our teams use new tools with curiosity and care, while staying grounded in clinical quality, customer empathy, strong judgment, and our mission.

You will help us move faster, but more importantly, you will help us think better. You’ll coach talented people, create clarity across teams, and make sure every product decision moves us closer to helping one million children through evidence-based autism care.

Skills, Knowledge and Expertise

8+ years of product management experience, including experience leading or coaching PMs
Strong product discovery craft and a track record of helping teams make better product decisions
Experience leading or partnering closely with Product Design, with an understanding of how design strengthens product quality, usability, and cohesion
Experience working closely with engineering in technically complex SaaS environments
Comfort working in an AI-first product environment, with curiosity about how AI can improve discovery, synthesis, prototyping, delivery, and decision-making without replacing human judgment or domain expertise
Ability to operate in ambiguity and bring clarity without over-process
Strong systems thinking and comfort with complex workflows, domain models, and customer ecosystems
A coaching-oriented leadership style rooted in trust, clarity, curiosity, and high standards
Strong communication skills and the ability to align executives, PMs, designers, engineers, marketers, and customer-facing teams
Experience in healthcare, education, outcomes, AI-enabled products, or mission-driven SaaS is a plus

Benefits

Health & Wellness:

100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
Employer Sponsored Short-Term Disability Coverage
Employer Sponsored Life Insurance
Optional group benefits: AD&D, long-term disability
Participation in a 401k plan through Empower

Growth & Development:

Professional development opportunities
Room for growth within the company

Time Off to Recharge:

Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility

Parental Leave:

All Parents/Caregivers: 6 weeks fully paid
Birthing Parents: Up to 14 weeks paid

Work Style That Works for You:

Fully remote and flexible work environment—work from wherever feels right!
Opportunity to make a meaningful impact in the Autism healthcare space

About Hi Rasmus

Hi Rasmus is a brand that focuses on delivering the highest quality behavioral therapy services to children with autism. Our goal is to assist 1 million children with autism by 2026 by supporting the people who help them, such as behavioral analysts, techs, teachers, parents, and clinical directors.

Hi Rasmus offers a robust and intuitive ABA platform that maximizes clinician time, enables quality at scale, and provides outcomes reporting and custom integrations for enterprises. For small businesses, we provide flexible data collection, report templates, library resources, and audit readiness. Our user-friendly platform is also suitable for schools, offering a multidisciplinary approach, data collection for multiple students, and offline capabilities.

Hi Rasmus values user feedback and collaborates with experts worldwide to develop effective and intuitive systems. Join us in improving lives and helping learners grow, flourish, and achieve their dreams.

How to Apply

Use our applicant tracking system Pinpoint to answer the role-specific application questions. These questions were thoughtfully designed to give you more insight into the role and to give us more insight into you. Please write a thoughtful response—a human really reads these.

If you need accommodations during the application process, just let us know—we’re happy to help. 😊

Hi Rasmus

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