Social Media Coordinator

Empower the Next Generation to End Factory Farming

What would it mean to dedicate your time, talent, and energy to creating a more just and sustainable food system?

New Roots Institute is a growing nonprofit dedicated to ending factory farming by empowering the next generation of advocates. Our fellowship programs train students to lead real-world campaigns that create structural and behavioral change in their communities.

We’re seeking a passionate and experienced Social Media Coordinator to join our team and help us deepen our impact.

Is New Roots Institute the right place for you? Here's what you should know:

We value having the opportunity to make a difference and aren’t afraid of working hard. We’re looking for people who possess the resilience and determination to excel in fast-paced and demanding roles while understanding how to differentiate between working really hard (good) and unsustainable self-sacrifice (not so good).
We continuously question our own biases and assumptions and adapt when we recognize we’re wrong. We’re looking for people who are self-aware and know how to put their ego aside to achieve shared goals.
We're results-oriented, strive for excellence, and are looking for people who can say they never miss deadlines.
Giving and receiving honest and direct feedback is foundational to our culture. We're looking for people who are eager to use constructive feedback to grow, and help others to grow, both personally and professionally.
Because we work remotely, proactive communication and quick responses are key to building trust and working effectively together. We’re looking for people who excel at keeping everyone updated.
We genuinely enjoy working together and look for ways to have fun, despite the tragic nature of what we are up against.

How You'll Make an Impact

Amplify the voices and stories of emerging leaders working to end factory farming, creating compelling narratives that inspire action and connection across our social media communities
Build and nurture relationships with followers, alumni, and supporters by thoughtfully engaging in conversations that deepen their connection to New Roots Institute's mission
Shape how thousands of people understand and engage with the movement to end factory farming through strategic, trend-informed content that meets audiences where they are
Elevate the experiences of our fellows and alumni by coordinating user-generated content that showcases the real-world impact of New Roots Institute's work
Strengthen our digital presence and reach by identifying and testing new platforms and approaches, helping us connect with the next generation of animal advocacy leaders
Track and analyze social media performance data to uncover insights that inform our content strategy and demonstrate the growing reach and impact of our digital community

What We're Looking For

Required Skills & Experience

Strategic storytelling skills with the ability to craft compelling narratives that translate complex social issues into engaging, platform-appropriate content that drives meaningful engagement
Genuine enthusiasm for building relationships online, with strong instincts for when and how to engage authentically with diverse audiences
Adaptability and trend awareness to stay ahead of rapidly evolving social media landscapes while maintaining brand consistency and mission alignment
Strong project management abilities to juggle multiple content streams, deadlines, and stakeholder needs while maintaining high-quality output across platforms
Passion for animal advocacy and social change as well as personal alignment with New Roots Institute's mission and an understanding of (or eagerness to learn about) the factory farming landscape
Basic design sensibility and comfort with visual content creation tools to support graphic design needs and ensure cohesive brand presentation

Other Requirements

Shared vegan and anti-speciesist values. No one on our team consumes animals or animal products or believes that non-human animals can ethically be treated as resources for human use.
Ability to commit to attending the annual in-person team meeting, which typically takes place during the first full week of June (Monday through Friday).

Compensation and Benefits

This is a full-time, remote position with a salary of $62,000 per year, plus a comprehensive benefits package, including health, dental, and vision insurance, and unlimited PTO.

Please note, we have a no-negotiation salary policy to align with our values of transparency and equity across the team.

View more of our benefits on our Join Our Team page.

Hiring Process

If a candidate is moved forward, the hiring process will include a skills task, screening interview, competencies interview, work history interview, and reference checks. See our Join Our Team page for more details.

Ready to Make a Difference?

We value diversity, equity, and inclusion and are committed to creating a workplace where everyone feels welcome and respected. We strongly encourage individuals from all backgrounds to apply, especially those who identify as Black, Indigenous, LGBTQIA+, people with disabilities, and people from the global majority.

Please note that we are only considering applicants based in the United States at this time.

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To Apply

Please click the “Apply for this position” link to tell us why you are interested in New Roots Institute and to submit your resume. Applications will be reviewed on a rolling basis. We hope to fill this position as soon as possible.

New Roots Institute

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Social Media Coordinator