Senior Manager, Events Marketing

Panorama Education • Full-time • Remote (United States) • $131.75k - $193.75k / year • 4d ago

Description

About the role

Panorama is looking for an experienced Events Senior Manager to lead the strategy and execution of a high-volume events program that drives pipeline growth and strengthens our brand recognition and value. This role will own the end-to-end events strategy across industry conferences, lead generation events, customer meetings, and virtual events, with a focus on creating exceptional experiences that convert to measurable outcomes.

You’ll partner closely with Marketing, Sales, and Client Partnerships to develop integrated event plans, prioritize the budget toward the highest-impact opportunities, and ensure each event is resourced and executed to a high standard. This role includes managing a team of two direct reports and building the systems, playbooks, and processes needed to scale.

What you’ll do

Own event strategy and pipeline impact

Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals.
Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation.
Build a scalable operating model to manage multiple concurrent events without compromising quality or results.

Deliver best-in-class event experiences

Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery.
Optimize the event experience at every touchpoint to create a positive and consistent brand experience.
Ensure lead capture and audience engagement strategies are embedded into the event design and execution.

Budget prioritization and performance optimization

Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity.
Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works.
Create post-event reporting with actionable insights and recommendations to improve future programming.

Cross-functional partnership and execution excellence

Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions.
Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment.
Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows.

People management and team leadership

Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met.
Establish event playbooks, templates, and processes to improve team efficiency and execution quality.
Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.

Requirements

10+ years of experience in B2B tech events management, including ownership of a high-volume event portfolio.
3+ years of people management experience, with a track record of coaching and developing team members.
Proven ability to build and execute event strategies that drive pipeline creation and measurable revenue impact.
Strong experience managing budgets, prioritizing investments, and assessing performance/ROI.
Demonstrated success partnering with Sales and cross-functional stakeholders to deliver cohesive event programs and follow-up strategies.
Excellent project management skills with strong attention to detail and the ability to manage multiple initiatives simultaneously.
Exceptional communication skills and the ability to represent the brand confidently with external audiences.
Experience in edtech is strongly preferred (or strong interest and ability to ramp quickly in the space).

Bonus points

Experience running event programs across both in-person and virtual formats at scale.
Familiarity with event tech platforms and lead management workflows (e.g., badge scans, registration tools, CRM/MAP integration).
Experience building repeatable playbooks and processes in a fast-growing organization.

Benefits

The base salary for this position is $131,750 - $193,750.

Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits

Some of the additional benefits offered are:

401K with an employer match
Health, dental, vision, life insurance, and short-term and long-term disability coverage.
Flexible spending account for health care and dependent care
Wellness Reimbursement
Work from Home Reimbursement
Flexible vacation policy
Parental leave program
Company Issued Laptop

4d ago

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