Growth Marketing Analyst

Giving Compass • Part-time • Remote (Washington, District of Columbia, United States) • $40 - $50 / hour • 4h ago

Job description

Growth Marketing Analyst

Annually, Americans donate over $400 billion to nonprofits. Giving Compass enhances donation impact by providing data and resources that educate donors, facilitate engagement, and direct funds towards equitable, effective initiatives tackling root causes.

Over 100k people visit our extensive content library, rich data set, and donor resources each month. Now, by harnessing AI, we are redefining how donors discover and engage with essential content and the data that underpins the philanthropic sector. In the process we can help ensure just representation and accessibility - making sure that even the smallest grassroots organizations have data that can help them standout.

We work hard, move fast, have fun and make a difference in the world. Join us and help Giving Compass amp up charitable giving!

Position Overview

We are seeking a Growth Marketing Analyst to drive traffic, engagement, and product adoption through digital marketing and experimentation. This role will report to our Chief Innovation & Philanthropy Officer as part of our broader innovation and product initiatives. This is the role of a doer, with actions and marketing strategies grounded in data, research, and a deep understanding of our team, customers, and the broader market. This will be a part time position with 20 hours a week available initially and a goal of converting to full time as our usage grows. You will be a member of our team.

Ideal Candidate

4–8 years of experience in growth marketing, product marketing, or demand generation
Experience running SEO, CRO, paid search, and lifecycle campaigns
Strong ability to translate product features into both clear messaging and creative that data you gather can demonstrate will resonate with our target audience
Experience analyzing marketing performance and running experiments
Familiarity with marketing automation and analytics tools

Bonus

Experience marketing data platforms or SaaS products
Familiarity with nonprofit or social impact sectors
Experience working with AI or data-driven products

Job requirements

Responsibilities

Audience Growth - 30%

Drive growth in website traffic and product signups through:

Collaborate with product and research on conversion rate optimization efforts, content distribution, and channel prioritization
Digital campaign management
Collaborate with team members on social media promotion aligned to broader campaigns
Email and lifecycle campaigns

Product Marketing - 40%

Help communicate the value of Giving Compass products by:

Developing clear messaging
Supporting monthly product launches and feature rollouts
Creating landing pages and product content - including visual elements

Growth Experiments - 20%

Work with product and research to run growth experiments across channels to improve:

Visitor → signup conversion
Signup → subscriber conversion
Engagement with product features

This includes:

A/B testing
Landing page optimization
Messaging tests
Campaign iteration

Analytics - 10%

Work with both product and our internal research team to track and improve marketing performance by analyzing important data such as:

Website traffic
Conversion rates
Engagement metrics
Campaign performance

Compensation

This is a part time role. The role will begin with a range of $40 - $50/hour for 20 hours per week.

3w ago

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