Lead Marketing Director, Common Sense Media for Schools

Common Sense Media is the nation's leading nonprofit organization dedicated to improving the lives of kids and families by providing trustworthy information, education, and independent voice they need to thrive. Our Common Sense Media for Schools program reaches 70% of U.S. schools, providing digital literacy and well-being curriculum and resources to millions of educators. Learn more at commonsense.org.

The Opportunity

We're seeking a visionary education marketing leader to drive the marketing strategy for Common Sense Media for Schools. This role will elevate our position as the essential voice in digital literacy education, building deeper connections with educators through compelling content, strategic partnerships, and community engagement. The ideal candidate will bring education sector expertise with proven ability to grow and build brands that resonate with teachers and school leaders.

Location: San Francisco, California

Reports To: Chief Marketing Officer

Salary: $132,000–$150,000

Type: Full-time, exempt

What You'll Do:

Strategic Marketing Leadership

Set strategic direction across reaching new educators, deepening engagement with current users, and scaling through district and community partnerships.
Lead cross-functional collaboration with product, editorial, communications, and outreach teams to deliver integrated marketing programs.
Launch integrated marketing campaigns that establish thought leadership on digital and AI literacy and student well-being.
Partner with executive leadership and product, data, and engineering teams on key initiatives including data infrastructure, privacy considerations, and platform strategies.
Champion educator voices and needs throughout organizational decision-making.

Partnership & Community Development

Increase and strengthen district-level marketing approach with positioning, messaging, and case studies.
Develop strategic marketing materials that can be personalized/adapted for multiple school and district profiles to support the Education Outreach team.
Develop strategic framework for education partnerships that extend brand reach and credibility.
Build co-marketing strategies with mission-aligned partners across sectors.

Educator Acquisition & Lifecycle Strategy

Set strategic direction for the full educator journey, from discovery through long-term engagement and retention.
Coordinate with the education and product teams in developing strategic direction for the full school district journey, from discovery through adoption and retention.
Lead development of data infrastructure and measurement frameworks to track district/school/educator behavior, conversion funnels, and engagement patterns.
Establish digital acquisition strategies that reach new-to-profession educators across discovery platforms and channels.
Define onboarding, activation, and retention strategies that convert educators into engaged, long-term users.
Drive market and user research agenda to understand evolving teacher needs, digital behaviors, and content consumption patterns.
Partner with cross-functional teams to align marketing efforts with current accessibility and data privacy requirements in the school market.
Set testing road maps and optimization priorities across acquisition channels and conversion pathways.

What We're Looking For:

At least 8 years of comprehensive marketing experience, including significant leadership in integrated marketing campaigns, brand development, and digital growth marketing
Deep understanding of K–12 education, educator motivation, and school culture
Proven ability to build compelling brand narratives and content strategies
Experience developing strategic partnerships in education or mission-driven sectors
Strong track record leading cross-functional initiatives and managing teams
Excellent communication and presentation skills
Commitment to Common Sense Media's mission
Comfort working across B2C educator marketing and B2B district strategies
Understanding of content performance across digital channels
Experience in nonprofit or social impact organizations

What We Offer:

The chance to work with talented, passionate professionals
A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k)
An organization that offers work/life balance
The opportunity to really make a difference in the lives of kids and families!

Common Sense Media provides equal employment opportunities to all qualified individuals and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification or characteristic protected by federal, state, or local laws.

Common Sense Media will also consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records.

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Lead Marketing Director, Common Sense Media for Schools